Our history
We’re proud to have helped over 20,000 businesses and look forward to helping many more.
Our history timeline
ForwardLine is founded, inventing and funding the first “merchant loan.”
ForwardLine’s co-founder, Craig Coleman, hires the company’s first employee.
ForwardLine secures a $20,000,000 credit facility.
ForwardLine continues to fund small businesses during the Great Recession.
ForwardLine is able to help small businesses sustain and create jobs through the economic downturn.
ForwardLine hires its 50th employee.
ForwardLine surpasses $250,000,000 in cumulative small business loan volume.
ForwardLine raises $35,000,000 in equity to support growth.
ForwardLine implements version 2.1 of its proprietary credit algorithm, ForSight™.
ForwardLine funds Kick It Up, a dance studio based in Long Beach, California. With funding, Kick It Up expanded their studio and offerings.
The company celebrates 15 years of providing affordable working capital to America’s small businesses.
ForwardLine secures $100 million in capital to drive future growth and receives five “best places to work” Comparably awards.
ForwardLine secures new credit facility from Ares Management
2021 © ForwardLine Financial, LLC. All rights reserved.
All small business loans offered by ForwardLine Financial, LLC are provided pursuant to California Finance Lender license #6039614. In certain states, loans may not be available at all or may be limited in availability depending upon certain borrower and loan attributes. In certain states where loans are not available, we may offer a purchase of future receivables. We do not currently offer any product in Nevada, North Dakota, Rhode Island, South Dakota, and Vermont.