Our
history

We’re proud to have helped over 15,000 businesses and look forward to helping many more.

Our history timeline

2003

ForwardLine is founded, inventing and funding the first “merchant loan.”

ForwardLine funds its first customer, Nationwide Linens Rentals, based in Holly, Michigan. The company uses the funds for advertising to grow its business.
2004

ForwardLine’s co-founder, Craig Coleman, hires the company’s first employee.

2004
2006

ForwardLine secures a $20,000,000 credit facility.

2008

ForwardLine continues to fund small businesses during the Great Recession.

ForwardLine is able to help small businesses sustain and create jobs through the economic downturn.

2011

ForwardLine hires its 50th employee.

2013

ForwardLine surpasses $250,000,000 in cumulative small business loan volume.

2010
ForwardLine funds Gerry Blanck’s Martial Arts, based in Pacific Palisades, California. Gerry went on to use his ForwardLine funding to open up a pro shop and grow his business.
2015

ForwardLine raises $35,000,000 in equity to support growth.

2014

ForwardLine implements version 2.1 of its proprietary credit algorithm, ForSight™.

ForwardLine funds Kick It Up, a dance studio based in Long Beach, California. With funding, Kick It Up expanded their studio and offerings.

2014
2017

ForwardLine appoints Steve Carlson as the new CEO of the company.

2016

ForwardLine surpasses $400,000,000 in cumulative loan volume.

ForwardLine launches new loan product for “thin” file small businesses.

2018

The company celebrates 15 years of providing affordable working capital to America’s small businesses.

ForwardLine launches a proprietary algorithm, ForSight 3.0™, which is designed to mitigate risk while improving loan outcomes.
2019
ForwardLine surpasses funding over $500M in working capital to small businesses.

ForwardLine secures $100 million in capital to drive future growth and receives five “best places to work” Comparably awards.