Forwardline Terms & Policies

Website Terms of Use

You are currently using the website (the "Site"). ForwardLine, LLC and its affiliates ("ForwardLine"), provide the information and services located on the Site. Please read these Terms of Use carefully. By accessing this Site you agree to be bound by these Terms of Use.

Copyrights/Trademarks/Restrictions on Use

All of the pages and screens on the Site are owned and controlled by ForwardLine and its affiliates, except as otherwise expressly stated, and are protected by U.S. copyright laws and international treaties. The copyrighted materials on the Site include, but are not limited to, the text, design, software, images, graphics, source code, and other content on the Site. You are authorized to view the information available on the Site for your informational purposes only. You may download copyrighted materials for your personal or internal business purposes only. You acknowledge that you do not acquire any ownership rights by downloading copyrighted material. You may not copy, display, distribute, transfer, link to, reproduce, license, frame, alter, create derivative works of or republish all or any portion of the Site for any commercial or public purpose without ForwardLine's prior written consent. ForwardLine and “Business Loans Without the Hassle” are registered service marks of ForwardLine Financial, LLC.  “Growing your business is our business” is a service mark of ForwardLine Financial, LLC. Other featured words used on the Site to identify the source of products and services are trademarks and service marks owned by ForwardLine or owned by third parties. VISA® is a registered trademark of Visa International. MasterCard® is a registered trademark of MasterCard International. You may not use, copy, display, distribute, modify or reproduce any of the trademarks found on the Site except as authorized in this paragraph.

Digital Content Disclaimer

By using  eBooks, Webinars, or other electronic content (Digital Content) provided by ForwardLine, its affiliates and its assigns (collectively "ForwardLine"), you accept this disclaimer in full:

Digital Content is not advice, and should not be treated as such. ForwardLine excludes all representations, warranties, guarantees, and undertakings related to its Digital Content to the maximum extent permitted by applicable law. You must not rely on the information within Digital Content as an alternative to financial, accountancy, legal, taxation or other advice from a qualified professional. You should never delay seeking legal advice, disregard legal advice, or commence or discontinue any legal action because of Digital Content information. ForwardLine does not guarantee that Digital Content is correct, accurate, complete or non-misleading, and that the use of Digital Content guidance will lead to any particular outcome or result. You agree not to hold ForwardLine liable to in respect of any business losses, including and without limitation loss of or damage to profits, income, revenue, use, production, anticipated savings, business, contracts, commercial opportunities or goodwill, or any special, indirect or consequential loss or damage related to Digital Content.

Linked Sites

The Site may contain links to websites controlled or offered by third parties (non-affiliates of ForwardLine). ForwardLine hereby disclaims liability for any other company's website content, products, privacy policies, or security. In the event you choose to use the services available at a linked site, you agree to read and adhere to the policies and terms of use applicable to that site.

Customer Referral Program

To qualify for ForwardLine’s Customer Referral Program, the following conditions must be satisfied:  The referred merchant must be a new customer to ForwardLine;  the referring merchant must be a current or previous ForwardLine customer in good standing; and the referred merchant must indicate at the time of its application that it was referred to ForwardLine by an eligible ForwardLine customer. Good standing means, for current customers, that your financing payments are current and you are not and have not been since the funding of your financing in default under your agreement and, for previous customers, that your financing was fully paid off pursuant to the terms of your agreement and at no time were you in default under your agreement.  A new customer means a customer that is not currently in ForwardLine’s marketing database or a customer that has not submitted a financing application to ForwardLine within the last 180 days.  Gift cards will be mailed within 45 days of ForwardLine’s funding of a loan to a referred merchant, provided that the eligible referring and referred merchants are in good standing at the time of mailing.  ForwardLine reserves the right to change the terms of this offer or terminate this offer at any time in its sole and absolute discretion.


ForwardLine reserves the right to modify these Terms of Use at any time without notice, but the most current version of the Terms of Use will always be available to you by clicking on the link at the bottom of the Site. If you find the Terms of Use unacceptable at any time, you may discontinue your use of the Site. By continuing to use the Site after the date of any change to these Terms of Use, including accessing the Site, you agree to be bound by the rules contained in the most recent version of these Terms of Use.

These Terms of Use constitute a contract between you and ForwardLine governed by the laws of the State of California, with the exception of its conflicts of laws provisions.

Privacy Policy

This is the web site of

Our postal address is:

21700 Oxnard Street, Suite 1450
Woodland Hills, CA. 91367

We can be reached via e-mail at or you can reach us by telephone at 866.623.4900. For each visitor to our Web page, our Web server automatically recognizes the consumer's domain name and e-mail address (where possible).

We collect the domain name and e-mail address (where possible) of visitors to our Web page, information volunteered by the consumer, such as small business credit applications.

The information we collect is used by us to contact small businesses for marketing purposes, and may be shared with reputable third party companies for commercial purposes.

With respect to cookies: We use cookies in accordance with our Cookie Policy. Please review our Cookie Policy below.

If you do not want to receive e-mail from us in the future, please let us know by sending us e-mail at the above address, or by writing to us at the above address.

From time to time, we make our customer e-mail list and the e-mail addresses of those who access our site available to other reputable organizations whose products or services we think you might find interesting. If you do not want us to share your e-mail address with other companies or organizations, please let us know by calling us at 866.623.4900, or by writing to us at the above address.

If you supply us with your postal address on-line you may receive periodic mailings from us with information on new products and services or upcoming events. If you do not wish to receive such mailings, please let us know by calling us at 866.623.4900, or by writing to us at the above address.

You may receive mailings from other reputable companies. You can, however, have your name put on our do-not-share list by calling us at 866.623.4900, or writing to us at the above address. Please provide us with your exact name and address. We will be sure your name is removed from the list we share with other organizations.

Persons who supply us with their telephone numbers on-line may receive telephone contact from us with information regarding new products and services or upcoming events. If you do not wish to receive such telephone calls, please let us know by sending us an e-mail at the above address, or by writing to us at the above address.

Persons who supply us with their telephone numbers on-line may receive telephone contact from other reputable companies. You can, however, have your name put on our do-not-share list by sending us an e-mail at the above address, or by writing to us at the above address.

With respect to Ad Servers: We do not partner with or have special relationships with any ad server companies.

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in our privacy notice. If our information practices change at some time in the future we will post the policy changes to our Web site to notify you of these changes and provide you with the ability to opt-out of these new uses. If you are concerned about how your information is used, you should check back at our Web site periodically.

Customers may prevent their information from being used for purposes other than those for which it was originally collected by e-mailing us at the above address. Upon request we provide site visitors with access to no information that we have collected and that we maintain about them.

Consumers can access this information by e-mailing us at the above address, or by writing to us at the above address. Consumers can have this information corrected by sending us e-mail at the above address, or by writing to us at the above address.

With respect to telephone numbers: If you provide a phone number when interacting with you expressly consent to receiving calls and messages, including auto-dialed and pre-recorded message calls, and SMS messages (including text messages) from us, our affiliates, agents and others calling at their request or on their behalf, at any telephone numbers that you have provided or may provide in the future (including any cellular telephone numbers). Your cellular or mobile telephone provider will charge you according to the type of plan you carry.

With respect to security: When we transfer and receive certain types of sensitive information such as financial or health information, we redirect visitors to a secure server. We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you at our site.

If you feel that this site is not following its stated information policy, you may contact us at the above addresses or phone number, state or local chapters of the Better Business Bureau.


Cookie Policy:

By using the, you are consenting to our use of cookies in accordance with this Cookie Policy. If you do not agree to our use of cookies in this way, you should set your browser settings accordingly or not use If you disable the cookies that we use, this may impact your user experience while on The information below summarizes the different types of cookie we use on, together with their respective purpose and duration (i.e. how long each cookie will remain on your device).

What are cookies?

Cookies are files or pieces of information that may be stored on your computer (or other internet enabled devices, such as a smartphone or tablet) when you visit A cookie will usually contain the name of the website from which the cookie has come from, the "lifetime" of the cookie (i.e. how long it will remain on your device), and a value, which is usually a randomly generated unique number.

What do we use cookies for?

We use cookies to make easier to use and to better tailor and our products to your interests and needs. Cookies may also be used to help speed up your future activities and experience on our site. We also use cookies to compile anonymous, aggregated statistics that allow us to understand how people use our site and to help us improve their structure and content. We cannot identify you personally from this information.

What types of cookies do we use?

Two types of cookies may be used on - "session cookies" and "persistent cookies." Session cookies are temporary cookies that remain on your device until you leave A persistent cookie remains on your device for much longer or until you manually delete it (how long the cookie remains on your device will depend on the duration or "lifetime" of the specific cookie and your browser settings).

Cookies used on

Necessary Cookies: These cookies are essential to make work correctly. They enable you to move around our website and use our features. Examples include remembering previous actions (e.g. entered text) when navigating back to a page in the same session. These cookies don’t identify you as an individual. If you do not accept these cookies, it may affect the performance of the website, or parts of it.                         

Performance Cookies: These cookies help us understand how visitors interact with our website by providing information about the areas visited, the time spent on the website, and any issues encountered, such as error messages. This helps us improve the performance of our website. These cookies don’t identify you as an individual. All data is collected and aggregated anonymously.

Functionality Cookies: These cookies allow our website to remember the choices you make (such as your user name, language or the region you are in) to provide a more personalized online experience. They can also enable visitors to watch videos and engage with social tools, such as blogs, chatrooms and forums. The information these cookies collect may include personally identifiable information that you have disclosed, such as your username or profile picture. We shall always be transparent with you about what information we collect, what we do with it and with whom we share it. If you do not accept these cookies, it may affect the performance and functionality of the website and may restrict access to content on the website. 

Targeting / Advertising Cookies: These cookies are used to deliver content that is more relevant to you and your interests. They may be used to deliver targeted advertising or to limit the number of times you see an advertisement. They also help us measure the effectiveness of advertising campaigns on and other websites. We may use these cookies to remember websites you have visited and we may share this information with other parties, including advertisers and our agencies. These cookies track consumers via their IP Address. 

How can I control or delete cookies?

Most internet browsers are initially set up to automatically accept cookies. You can change the settings to block cookies or to alert you when cookies are being sent to your device. There are a number of ways to manage cookies. Please refer to your browser instructions or help screen to learn more about how to adjust or modify your browser settings.

If you disable the cookies that we use, this may impact your experience while on You may not be able to visit certain areas or you may not receive personalized information when you visit our site. If you use different devices to view and access (e.g. your computer, smartphone, tablet, etc.) you will need to ensure that each browser on each device is adjusted to suit your cookie preferences.


Credit Application Disclaimer:

Submission of an electronic financing application shall have the same force and effect as if the application bore an inked original signature. The submitter certifies that the account will be used solely for business and commercial purposes. The applicant, or the person submitting this application if not the applicant, hereby represents and warrants that the applicant(s), owner(s) and guarantor(s) (if any) have expressly authorized the applicant to enter into contracts on behalf of the business, and that ForwardLine Financial, LLC and its assigns, including select other finance companies (collectively “FL”), may consider this information as true, accurate, and complete in all respects, until the undersigned provide FL with a written notice of change. Each undersigned authorizes FL to: (1) obtain at any time, now or in the future, investigative reports and credit reports through a credit agency chosen by FL, and (2) investigate any references or other information obtained from or about the undersigned and the business (including contacting the current payment processor of the business to verify processing history) for purposes of this application. The applicant acknowledges that, based upon such information and other factors which may apply, FL in their sole discretion, may either grant or decline to grant credit. By submitting an electronic application, the applicant agrees to receive updates from FL and its partners regarding this account via the telephone or fax numbers, or email address, provided for the account. If the applicant has provided a mobile device number, applicant expressly agrees to receive communications at that number from FL and its authorized agents.

If your application for business credit is denied, you have the right to a written statement of the specific reasons for the denial.  To obtain the statement, please contact Vice President, Finance & Credit Operations, ForwardLine Financial, LLC, 21700 Oxnard Street, Ste. 1450, Woodland Hills, CA 91367 or 866.792.3716 within 60 days from the date you are notified of our decision.  We will send you a written statement of reasons for the denial within 30 days of receiving your request for the statement.

Notice:  The Federal Equal Credit Opportunity Act prohibits creditors from discriminating against credit applicants on the basis of race, color, religion, national origin, sex, marital status, age (provided the applicant has the capacity to enter into a binding contract); because all or part of the applicant’s income derives from any public assistance program; or because the applicant has in good faith exercised any right under the Consumer Credit Protection Act.  The federal agency that administers compliance with this law concerning this creditor is the Federal Trade Commission, Equal Credit Opportunity, Washington, D.C.  20580.

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ForwardLine website: Terms & Policies