Almost every month there is a holiday that you have to prepare your small business for and one that is just around the corner is Mother's Day. There are a lot of resources that can help you prepare for Mother's Day and although they all have something you can take from, here is one we found that you can take even more from.
When you create a website for your small business you need to think of many things, it’s a lot like starting over and having to build your business again, but this time in the digital world, which includes one extra and very important step you need to implement; the consumer privacy aspect.
In today's technology driven world business practices and norms are changing and although we understand that learning new ways of doing something is always a bit challenging, as a business owner living in the 21st century it is important for you to embrace these new ways and see if they work for your business.
If you’ve ever thought about creating a wellness program for your employees here is a great article that will show you how to create one that your employees will want to participate in and appreciate. As a business owner, it is important to keep your employees in the best state of mind and health as possible. When your employees are happy and healthy they will come to work with productivity on their minds and have a positive mindset when they interact with fellow employees or customers.
You've heard it time and time again, word-of-mouth (WOM) is proven to be the most effective and most cost effective type of marketing for any business. It works like a charm if used right. The more people talk about your business or brand the more referrals you get and so on and so on.
As soon as January 1st rolls around you start hearing it from everywhere—what are your New Year’s resolutions, what do you plan to do this year and what are your goals? We all make personal resolutions, but as a small business owner your resolutions don’t just stop with you; you also need to set some business resolutions, which can go hand-in-hand with your personal ones. Here are a few New Year’s resolutions you can make to help your successful business become even more successful.
Hiring the right staff for your business is no walk in the park when you’re a small business owner. It takes time, money, and a lot of patience to find the right candidate, train them, and make them your best employees yet. Many small business owners don’t have the resources or money to hire an HR department, so they become everything to everyone, adding even more stress on to running their business. Finding good candidates and building a great staff doesn’t have to take too much of your time as long as you are prepared and have a plan.
There are many things as a business owner you think about on a daily basis; finances, marketing, inventory and many other aspects, but within all of this, is ambiance one of them? It should be. The ambiance in many cases is probably, one of the most important aspects of any business. Ambiance sets the mood, character, quality, tone and atmosphere of your business. When you think about ambiance, think about your own experiences you’ve had with other businesses. What was your first impression? How did the ambiance make you feel? Would you visit that business again based on its’ ambiance?
When you're a business owner big or small, the marketing part of your business is probably your bread and butter. Without marketing, your business may not reach its' potential. So give it all you've got and put as much thought into marketing your business as you would all other parts.
During the holiday season, consumers know that promotions and sales are coming. Almost every business has a promotional calendar where they plan to market aggressively. You see them in the paper, in your mailbox, on the TV and radio, almost everywhere you look businesses are advertising for the holidays. So, as a small business owner how can you compete and stay ahead of them all? Think about your customers, when they go out shopping, most of them are looking for things that they didn’t see last year.